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Playson is a leading game developer which supplies cutting-edge innovative content in over 17 regulated jurisdictions and beyond. Our portfolio of over 65 omni-channel casino games are tested and certified for all major European regulated territories including Malta, Italy, Spain, Sweden, UK, Romania, plus many more, and we are constantly expanding our presence across the globe.

We provide a first-class solution for a wide range of highly-respected iGaming operators and aggregators; from engaging math and mechanics within our games, to value-adding promotional features, promotional consultancy and regular in-house network promotions, not to forget rapid-response 24/7 technical support. With our comprehensive turnkey solution, which delivers quality throughout, Playson is perfectly placed to meet the needs of the most ambitious and advanced iGaming businesses.

All of the above would not be possible without our most important asset - our people. Our passion is what drives us to be the creative, agile and fun-loving place to work which Playson is, and our team of dedicated professionals is spread across Malta, Ukraine, UK and Greece.



Playson Features have been developed to meet our partners' needs for increasing engagement and enhancing the experience of their audiences. Our range of promotional mechanics has a proven track record for successful player acquisition, conversion and retention.


Playson 可以设计并构建个性化定制的老虎机游戏,从而满足您的品牌和目标需求。
Playson 目前提供 40+ 款游戏,在 2016 年将推出更多游戏。
成为 Playson 的合作伙伴,与我们一起开创未来吧!


Playson, the fast-growing digital entertainment supplier, has revealed more details about its exhibit at ICE London 2022.

The company is celebrating the return of one of the industry’s biggest trade conferences, by offering delegates the chance to win fantastic rewards. Here is what the company has in store for those that stop by at stand N5-110.

Playson Tournament:

The tournament will run each day between 11 AM - 4 PM, delegates will have 40 spins and a balance of 100 virtual coins to play with.

Each day will feature a different title:

  • 12th April – Lion Gems: Hold and Win
  • 13th April – Joker’s Coins: Hold and Win
  • 14th April – Solar Queen

To elevate the fun, each day will be enhanced by the amazing Cash Blast tool - offering 10 to 1000 coins!  

There will be one winner each day, the main prize being a delightful pair of the noise cancelling Bose 700 headphones! There will also be small gifts for participation, ensuring no one goes home empty handed.

Playson Wheel of Fortune:

The huge Wheel of Fortune will also operate every day, between the hours of 10 AM - 12 PM and 1 PM - 3 PM.

There are a total of 450 prizes to be won, depending on the symbol landed you could win:

  • Pike – Sweets
  • Crown/Diamond – Tea tin
  • Seven – T Shirt or water bottle

Playson’s extended commercial and account management team will be out in force at ICE London 2022, who will be able to inform delegates about the company’s refreshed brand identity, the full product portfolio and what Playson has in store for 2022.



London ICE2022 ExCel

Everyone at Playson is pleased to announce that Royal Coins: Hold and Win has been shortlisted for a CasinoBeats Game Developer Award.

The thrilling title has made the final list for the Game Retro Style category, highlighting the hard-work our talented development team does to reinvent traditional formats.

Royal Coins: Hold and Win is a title that builds on the company’s exciting Timeless Fruit Slots collection, offering a modern yet retro-styled gaming experience. Delivering modern mechanics in conjunction with an evocative design - it’s no surprise that the title was among the top performing games in 2021. 

Our Hold and Win games have proven to deliver impressive player engagement and retention figures. Royal Coins: Hold and Win exemplifies this with its exciting features such as the Royal Bonus feature.

Vsevolod Lapin, Head of Product at Playson, said: “We’re delighted to see that Royal Coins: Hold and Win has gained recognition at CasinoBeats’ Game Developer Awards.

“It’s no surprise as to why the title was selected for this category, since it offers a rejuvenated retro design that delivers a mesmerising gambling experience.” 



shortlisted CasinoBeats

Over the years, Playson has evolved from an emerging developer to one of the most prominent suppliers across the iGaming industry.

Our journey has seen us create amazing games supported by effective promotional tools, leading to exponential commercial growth on regulated markets.  

As the company grew to meet the increased demand for our products from operators and players, naturally our operations have been updated too. 

Therefore, the time was right to introduce a refreshed identity that reflects what Playson has become, as well as demonstrate what we can be in the future.

This simple yet smart, new logo epitomises what Playson is all about. The sharp red design illustrates our -ambitions, while the play button underlines the burning desire from players around the world to engage with our content.

The refreshed identity reaffirms our commitment to going big with bold ideas and delivering high quality gaming content to operators and players.

Our strong work ethic remains the same. Playsoners are known for their relentless focus on building extraordinary products and achieving extraordinary results. This tight-knitted team full of extraordinary individuals is really important to us and what ultimately drives our success.

Now that our new look has been made public, we are ready to continue with our mission to bring entertainment and satisfaction with the great games to the lives of the busy world.

Of course, the arrival of our updated branding comes at a challenging time for many of our people based in Ukraine.

I must stress again that myself and the entire management team at Playson are truly proud of their optimism, resilience and dedication during unimaginable circumstances in times of war.

We stay with Ukraine and remain fully committed to helping the country and our people based there.


Alex Ivshin




Playson, the fast-growing digital entertainment supplier, has revealed a fresh new brand identity including a revised modern logo, reflecting the company’s leading position in the industry and its bold ambitions to deliver the Playson experience to all customers worldwide.

The design of the new logo has been inspired by the strong desire from players to hit the play button across Playson’s diverse games offering, with the sharper red tone illustrating its more aggressive aspirations to provide entertainment and satisfaction with the highest quality of games to the liv­­es of the busy world.

Playson’s decision to introduce a fresh identity follows a series of internal improvements within the organisation, which has seen several processes updated in line with its global growth strategy. This includes a new product development approach that will influence its future product roadmap.

The refreshed identity comes at a pivotal moment in Playson’s history, following impressive commercial growth in key regulated iGaming markets across Europe.

The company is more determined than ever to produce exciting gaming products with engaging math, all wrapped in beautiful aesthetics, meeting the everlasting demand from audiences worldwide for great games.

Alex Ivshin, CEO of Playson, said: “As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace.

“This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.”

Introducing the new brand identity also comes at a challenging period for Playson’s people based in Ukraine, with the company supporting either relocation to safer parts of the nation or moving to a different country. The company’s decision to remain committed to a brand refresh further illustrates its agility and efficiency.

Alex added: “This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances. We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large-scale project that has been under development for several months.”



ICE2022 Brand Refresh

To enhance our spring offering, we’re running another network tournament in March! The thrilling Daily Races 40k kicks off!

In a world full of short videos inspired by TikTok and YouTube, it’s become apparent that consumers want to experience a quick and dynamic source of entertainment. This is why our latest promotion will be split into 4 concise phases, with winners declared at the end of each day!

How Daily Races 40k will entertain your players! 

Between 23-26 March, the captivating promotion will offer 4 daily tournaments, with each day providing a short burst of elation!

This unique tournament format offers:

  • 100 winning places!
  • FOUR prize pools worth €10,000, with a total of €40,000 up for grabs!
  • A top prize worth €3,000 each day!
  • Winners declared on the day, so no waiting around! 

The 20 games featured in this enthralling tournament! 

  1. 5 Super Sevens & Fruits
  2. Book of Gold: Multichance
  3. Buffalo Power Megaways™
  4. Buffalo Power: Hold and Win
  5. Burning Fortunator
  6. Burning Wins x2
  7. Burning Wins: classic 5 lines
  8. Diamond Fortunator: Hold and Win
  9. Diamond Wins: Hold and Win
  10. Divine Dragon: Hold and Win
  11. Eagle Power: Hold and Win
  12. Hot Coins: Hold and Win
  13. Joker's Coins: Hold and Win
  14. Legend of Cleopatra Megaways™
  15. Lion Gems: Hold and Win
  16. Royal Coins: Hold and Win
  17. Sevens & Fruits: 20 Lines
  18. Solar Queen
  19. Wolf Power Megaways
  20. Wolf Power: Hold and Win



network tournament

Casino games and software developer Playson has extended its popular Hold and Win collection, with the release of Lion Gems: Hold and Win.

The latest title delivers an immersive casino experience, featuring an engrossing animal-themed design that will captivate players, guaranteeing strong engagement and retention figures.

Lion Gems: Hold and Win presents Scatter symbols as African acacia trees, Wilds as a fearless lion, with Bonus symbols appearing as glistening diamonds. Three or more Scatters triggers eight Free Spins, during which Stacked Wilds earn a x2 multiplier to increase the win potential. 

Players can trigger the popular Bonus Game by collecting six Bonus symbols or through the exciting and exclusive Diamond Peak Feature, providing players with a much-welcomed surprise.

The Bonus Game includes Mini, Minor and Major Jackpots, each offering their own special prize. If players fill all 20 cells with Bonus symbols, they will be rewarded with a Grand Jackpot offering x3000 bets.

Enriching the Bonus Game further is the inclusion of the Mystery symbol, which transforms to one of the three jackpots, ensuring players benefit from one of the trio’s incredible prizes.

Vsevolod Lapin, Head of Product at Playson, said: “Our Hold and Win games are constantly received well by our fans, we’re always happy to extend this remarkable collection of ours.

“Lion Gems: Hold and Win takes our animal-themed Hold and Win offering a step further, with an impressive eye-catching design and exciting additions, such as the amazing Diamond Peak Feature.”



new release Hold and Win Animals

Casino software developer Playson has confirmed its participation at ICE London 2022, with its commercial and account management team set to guide delegates through the company’s premium games and promotional tools offering.

ICE London, one of the industry’s biggest trade conferences, makes a welcome return to the ExCeL and will bring together the global iGaming industry in one convenient place for the first time since 2020. Between 12-14 April, Playson will be in attendance to showcase its latest range of products.

Visit stand N5-110 to speak with the talented commercial team and learn more about Playson’s exciting network tournaments, new game releases and our engrossing promotional tools.

To enhance the visit, the company is offering the chance to experience a Playson Tournament for yourself, while delegates will also be able to spin a mega Wheel of Fortune. Giving participants the chance to take home a range of impressive gifts to elevate their ICE 2022 experience.

Tamas Kusztos - Chief Commercial Officer at Playson, said: “The recent weeks have been very challenging for the company; however, we have remained resilient and have continued to function as normal.

“Despite this period of uncertainty, we are determined to attend ICE 2022 and exhibit our full offering. We’re proud to say that we will carry on with our original plans and will be able to meet our friends in London.”




Casino software developer Playson has signed an agreement with the prominent European operator, Betclic Group

With operations in Malta, Portugal, Poland, Sweden and Italy, the company’s renowned multi-brand portfolio includes Betclic and Expekt.

The brands will directly integrate Playson’s acclaimed catalogue of slot titles, which is comprised of popular hits such as Rise of Egypt Deluxe, Pearl Beauty: Hold and Win and Buffalo Power: Hold and Win.

The leading operator group will also gain access to the provider’s retention-enhancing suite of integration-free engagement tools, including Network Jackpots, Tournaments, Feature Trigger and Free Spins.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to partner with the Betclic Group, which boasts an impressive plethora of widely recognised brand names.

“With the delivery of our cutting-edge collection of slots and retention tools, the group’s online brands will continue to go from strength to strength in the coming period thanks to our quality content offering.”

François Dogon, Casino Manager at Betclic Group said: “Betclic Group is always driven by the customer centric approach, and we are delighted to integrate the supplier’s world class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.

“With a deserved reputation for excellence, we have no doubt that Playson’s innovative product offering will be warmly received across our extensive operator portfolio.” 



partnership Betclic Group
Playson: Moving forward during uncertain times

Playson is an international company, operating within 20 regulated markets and with more than 140 partners across the globe. We are more than just a business; we are a tight-knitted team full of extraordinary individuals.

We at Playson – including all developers, product owners, designers, account managers, integration managers, and many others - are proud to create new slots together, serve the best customer experience and celebrate success with our partners.

A big part of our team is based in Ukraine. On February 24th, Russia started the war in Ukraine, and as a company, we strongly condemn the Russian military invasion into the country. We stand with Ukraine. Many of us remain in Ukraine, even now. As our business-critical operations continue, many of our employees have chosen to defend Ukraine in many shapes and forms, including helping fight disinformation, volunteering for the Ukrainian Armed Forces, or helping with resettlement, food, and logistics for Ukrainian refugees.

As a result, we are likely to experience some disruptions in our everyday processes. Even though we continue to work on our future releases, some might be announced and delivered later than initially planned. We keep doing all in our capacity to normalise operations as soon as possible.

Please bear with us in these unprecedented times. We at Playson are working together as a global family to help Ukraine and provide full support to our Ukrainian employees, their families, and close ones, including help with relocation to more secure regions.

Finally, we remain committed to our plans for ICE 2022 and would love to connect with old friends and meet new individuals at this important trade exhibition. Let’s meet!

We stand firm, will overcome these difficult times, and will continue to delight you with fantastic slot games that we love to create.



StopWarInUkraine Update Ukraine

Playson 的总部设在马耳他的塔斯比尔斯。

12 Tigne Place, Office M4

Tigne Street, Sliema, SLM 3173


VAT No: MT 218 654 09 / Company Reg: C 60492

T: +356 272 016 70