The third instalment of Playson & FRIENDS is being hosted in Italy, to mark the fantastic progress the ambitious supplier has made within the region.

Playson & FRIENDS is an initiative organised by the company that brings together community of Playson’s partners to celebrate success in regions where Playson has established rapid growth.

Playson’s impressive slots portfolio has taken the Italian market by storm, with a high demand for its captivating array of titles and selection of innovative gamification tools.

Italy has established itself as one of the most mature markets in Europe since it was legalised in 2006 and Playson has enjoyed huge success here, having had a strong presence in the region for many years now. The provider is currently live with 95% of Italian operators, launching its content with top market leaders, such as Sisal, Eurobet, 888Casino and Snaitech.

To continue the market development, Playson will be showcasing its captivating Short Races tool in Italy for its debut next month, enhancing our claims to create further partnerships with top-tier clients.

Christos Zouliantis, Head of Partnerships at Playson, said: “This initiative has already proven to be a massive success in Greece and Romania and we are sure that will continue when Playson & FRIENDS heads to Italy.

“To be one of the top providers in the market is testament to our hard work and quality of our slots library and we look forward to a very bright future in the Italian market.”

Alessandra Rosati, Account Manager at Playson, said: “Italy is a market that is very close to my heart and it is fantastic that we are able to celebrate success here.

“Italy is vital to us in terms of working with the country’s best operators and we have developed partnerships with them to ensure our best slots are enjoyed by players in such a competitive market. We are confident that our success will continue to increase over the next 12 months.”

Playson, the fast-growing digital entertainment supplier, has gone live with Buffalo Power 2: Hold and WIn, a captivating sequel to one of the company’s most successful Hold and Win titles that includes several new features to experience.

The highly anticipated release transports players back to the Arizona wilderness, with the Buffalo Extra Bonus one of many compelling additions to an already established game series.

The popular feature found in recent Playson hit games adds a mix of Bonus, Power and/or Mystery symbols required to activate the Bonus Game, which can be triggered from the main game and enhanced Free Spins mode. Landing more Mystery symbols in this feature gives players a better chance of collecting Power symbols.

There is now the chance to win one of five in-game jackpots in this latest version of Buffalo Power. Collecting Power symbols is the key to unlocking big wins, including the Grand Jackpot, which grants players a win of 5,000x their bet should they land six of these on the reels.

An elevated Free Spins mode now includes growing multipliers worth up to a phenomenal x11, enhancing the overall experience of this classic yet hugely popular feature. Each Stacked Wild symbol that lands on the reels increases the total multiplier of a player’s current spin. Should a Stacked Wild be fully visible, users will double their winnings. The multiplier is applied to any win during that particular spin and it resets to its original x1 setting after each go.

Tamas Kusztos, CCO at Playson, said: “We’re excited to launch Buffalo Power 2, and we expect it to be just as successful as the original first released three years ago thanks to a series of upgrades.

“The overall experience of this sequel has been sharpened, from the thrilling gameplay and variety of enhanced features to the improved visuals and music, which provides an even greater ambience.

“We wanted to keep the essence of what made Buffalo Power so popular with players, but take it in a new direction with subtle twists to the gameplay for fans of the original and new players to enjoy.”

Natalia Shkarbanova, Product Owner at Playson, said: “We wanted to ramp up what we had created in the original Buffalo Power, so players will have a truly unique experience in this sequel.

“We have a proven track record when it comes to creating sequels, with games such as Royal Coins 2, and we are confident that Buffalo Power 2 will be a fantastic addition to our illustrious portfolio.” 

Playson, the fast-growing digital entertainment supplier, has significantly boosted its partnership with 888casino, one of the world’s leading online casino brands, after launching its content across additional European markets.

The deal with 888casino will see 13 of Playson’s most coveted slots go live in Italy, as well as in Sweden, Denmark and Romania. Launched in 1997, 888casino has seen over 25 million players enjoy its fully operational casino offering with more than 2,000 slots to choose from. The 888casino platform provides a high-quality, safe and enjoyable online gaming experience, with a seamless player experience giving access to the best casino games available.

Captivating games from Playson’s powerful Hold and Win series such as Lion Gems, Luxor Gold and the enchanting Royal Coins 2, will all be made available on 888casino’s online platform.

Following its launch in early 2023, Playson’s portfolio has already proven popular with 888casino’s players, and it expects its 13 new titles to perform similarly across each of the new markets.

This agreement will further boost Playson’s standing as one of the leading suppliers of the iGaming industry.

Christos Zouliantis, Head of Partnerships at Playson, said: “We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe. It takes our existing partnership to the next level and demonstrates the faith that 888casino has in our games offering to deliver exciting experiences.

“Our reputation within these regions will be bolstered by this fantastic agreement we have in place, and we are confident that our range of titles will become renowned thanks to 888casino.”

Nir Hakarmeli, Managing Director of the Group’s International Unit, commented: “Playson has a superb track record in supplying some of the best games across other European markets and we are delighted to be given the opportunity to go live with these latest slots in Italy, Sweden, Denmark and Romania.

“At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance.”
 

Playson, the fast-growing digital entertainment supplier, has expanded its reach in the Italian market by collaborating with Vincitu, one of the region’s most renowned operators.

This latest agreement for Playson will initially see a trio of the supplier’s most coveted slots - Lion Gems: Hold and Win, Book of Gold: Multichance and Luxor Gold: Hold and Win - go live with the operator’s online offering via Exalogic, with more titles to follow over the coming months.

Established in 2006, Vincitu is now one of the leading casino and sportsbook operators in the Italian market, which always impress its players with engaging product offerings.

The new deal will bolster Playson’s presence within such an established jurisdiction, as demand continues to grow for its content from a wide audience of players.

Alessandra Rosati, Account Manager at Playson, said: “Italy is one of the most revered markets in Europe and it is fantastic for us to showcase our best titles with Vincitu.

“These three games are some of our best and we are convinced the operator’s player base will love the variety we have to offer. With more games set to be released in 2023, we look forward to establishing a long and fruitful partnership with Vincitu.”

Francesco Marra, Casino Manager at Vincitu, said: “We are very happy to finally be online with Playson’s innovative content.

“We are delighted that the product has gone online with Playson. Going online with Playson means we continue to grow more every day thanks to the great quality of products and technologies of one of the most advanced casino providers in the European market.

“Thanks to the latest innovations, Playson is able to enhance the experience for players day after day, creating a product capable of meeting the highest quality standards.”

Playson, the fast-growing digital entertainment supplier, will be attending CasinoBeats Summit 2023 in St Julian’s, Malta.

Between 24th and 25th May at the InterContinental Hotel, Playson will be on Stand G25, ready to meet with existing and future partners and showcase its latest creative game releases and engaging promo tools.

Celebrating the best thinkers in iGaming, the event will see Playson’s Head of Partnerships, Christos Zoulianitis, presenting live on the Game Innovation Stage.

Playson is also up for two Game Developer Awards at the ceremony on the final day of the Summit – with Product Owner Ganna Guseva in the running for Product Manager 2023 and Sound Producer Volodymyr Ponikarovsky shortlisted for the Game Composer award.

Come and say hello later this month or schedule a meeting by contacting am@playson.com.

The fourth instalment of our popular CashDays tournament makes its return on May 1st, with the popularity of this enchanting promotion at an all-time high. The first three instalments of 2023 have been thrilling and we are delivering a phenomenal €80,000 prize pool with a €10,000 top prize once again – and two of our newest releases make their tournament debuts!

Our May CashDays promotion will be a massive hit!

CashDays’ has already been catapulted to the top of our most popular promotions and, as we reach our fourth edition of 2023, there is plenty more to keep players interested as CashDays reaches fever pitch!

• Offering 500 winning places – this has increased from the inaugural running in January when it was 350!
• Two of our newest feature-rich Hold and Win slots, Coin Strike and Giza Nights, make their first appearances in CashDays, adding strength to an already popular tournament.
• A mesmerising €18,000 is split between first, second and third place in this promotion.

Here are the 20 compelling games that are included in May’s tournament:

1. Book of Gold: Multichance
2. Bozo Cats
3. Buffalo Power: Hold and Win
4. Coin Strike: Hold and Win
5. Burning Wins: classic 5 lines
6. Diamond Fortunator: Hold and Win
7. Giza Nights: Hold and Win
8. Hit the Bank: Hold and Win
9. Hot Coins: Hold and Win
10. Joker Expand: 5 Lines
11. Joker's Coins: Hold and Win
12. Legend of Cleopatra Megaways™
13. Lion Gems: Hold and Win
14. Luxor Gold: Hold and Win
15. Mammoth Peak: Hold and Win
16. Pirate Chest: Hold and Win
17. Royal Coins 2: Hold and Win
18. Royal Coins: Hold and Win
19. Royal Joker: Hold and Win
20. Solar Queen

Playson, the fast-growing digital entertainment supplier, has added to its highly popular Hold and Win series with dazzling new slot, Coin Strike.

With an animated lightning bolt background and a rock guitar soundtrack, this 3x3 fruit-themed game is inspired by top-performing title Royal Coins 2 and offers an unrivalled player experience with an array of captivating features, such as a Strike Bonus symbol which, when combined with other coins, activates an exhilarating Coin Strike feature.

The Coin Strike feature allows the Strike Bonus to collect values from both Bonus and Jackpot symbols, adding them to the final prize total in both the base game and Bonus Game.

In addition, every coin landing on the reels during the main game grants a chance of triggering an additional Bonus Game by activating the Pile of Gold feature. This enchanting feature randomly adds Bonus and Strike Bonus symbols to the reels in order to trigger an alternative route to the Bonus game.

Offering bright gameplay, energetic sound and stunning visuals, Coin Strike: Hold and Win is an unmissable adventure for players.

Tamas Kusztos, CCO at Playson, said: “We’re thrilled to announce the release of Coin Strike: Hold and Win - an enhanced slot based on some of our most popular games.

“The Hold and Win mechanic is a classic and with the all-new Strike Bonus feature, users are promised a more intense, intoxicating experience with even more chances to win big.”

Anton Ivannikov, Product Owner at Playson, said: “We’re delighted to reveal Coin Strike to our partners and players – which offers both classic and all-new features.

“Playson is always looking for new ways to engage players, which is why I am delighted to reveal the return of our much-loved Hold and Win mechanic – this time accompanied by exciting lightning graphics and electric guitar music to match the new Strike Bonus.”

Playson, the fast-growing digital entertainment supplier, has increased its commanding position in the regulated market of Romania after securing a deal to supply its premium content to online operator Winbet.

Playson’s popular titles will be directly integrated onto Winbet’s online platform, giving users access to the supplier’s exciting collection of slots including Luxor Gold: Hold and Win, Royal Coins: Hold and Win and Diamond Fortunator.

One of Romania’s most well-known operators, Winbet features a wide product offering that includes slots, roulette, and table games. With Playson’s captivating content primed to elevate the platform with the addition of the supplier’s legendary Timeless Fruit Slot collection and other games.

The latest deal sees Playson continue its commercial momentum and widen its reach across Europe, while also expanding its presence in Romania – a region where the supplier has maintained consistent growth since entering the market in 2019.

Christos Zoulianitis, Head of Partnerships at Playson said: “We’re delighted to have agreed a deal with a renowned operator like Winbet, allowing us to reinforce our position in Romania’s regulated market.

“We’re always happy to deliver our content to more players, giving more slots-enthusiasts the chance to play and experience our thrilling product offering.”

Cristian Nita, Head of Casino Online and Landbase, at Winbet said: “Integrating Playson’s content onto our Romanian website was an easy choice, with the supplier’s content having proven popular in Romania.

“We’re excited to have gained access to one of the best product portfolios in the industry and we can’t wait for our players to start enjoying the new content we have to offer.”

Playson has received three shortlists at the EGR B2B Awards 2023, demonstrating the company’s impressive growth over the previous 12 months.

The hat-trick of nominations comes after a phenomenal year for the gaming provider, during which it released 13 new slots such as Lion Gems: Hold and Win, Royal Coins 2: Hold and Win, Pirate Chest: Hold and Win and Luxor Gold: Hold and Win, which proved to be hugely popular with players, as Playson celebrated 42% year-on-year bets growth.

The slots provider also celebrated a boost in its workforce to more than 125 Playsoners across 14 counties and 35 cities, as well as a +60 Employee Net Promoter Score, which grew by 23% from June 2022, along with the attrition rate of just 8.6%, down from 11.4%.

The latest shortlisting underpins Playson as one of the industry’s leading providers of immersive slot games and after finishing the year on such a high note, players will no doubt be intrigued to see what new innovations Playson has lined up for the rest of 2023.   

The EGR B2B Awards 2023 will take place on 8th June at The Roundhouse, London.                                                                                                                          

Alex Ivshyn, CEO at Playson, said: “We are delighted to have been shortlisted for three awards and I would like to congratulate the entire team of Playsoners on this recognition, particularly during what has been a challenging period for so many of our people.

"We have put so much hard work into releasing our new titles, improving player retention and supporting our colleagues in Ukraine. Fingers crossed for a win on 8th June."